STRATEGY · v3
Operational confidence without vague security theatre.
- ICP: mid-market operations leaders
- Category: evidence-led resilience
- Promise: decisions teams can defend
BRAND SOURCE OF TRUTH
The approved brand, with receipts.
Current decisions, prior versions, approvers, and downstream impact in language a business owner can act on.
CURRENT APPROVED FOUNDATION
AsterGrid · Source of Truth v7
Strategy v3, Identity v2, and Voice v4 are the active inputs for all new execution work.
- Approved by
- Workspace Owner
- Approved
- 10 Aug 2026 · 21:42
- Dependencies
- 1 affected artifact
CURRENT
IDENTITY · v2
Measured precision with human warmth.
- Graphite and signal violet
- Editorial sans + technical mono
- Evidence maps over stock imagery
VOICE · v4
Calm authority. Specific proof. No fear-selling.
- Lead with operational consequence
- Name evidence limits
- Use direct, grounded CTAs
CHANGE IMPACT
Strategy v3 made one landing page stale.
The approved v2 artifact is still inspectable and immutable. It cannot be used as current until an Owner reviews the changed proof boundary.
VERSION HISTORY
Nothing approved is silently overwritten.
VersionChangeApproved byImpactStatus
v7Positioning proof boundary clarifiedWorkspace Owner10 Aug 2026 · 21:421 landing page marked staleCURRENT
v6Voice claim vocabulary approvedWorkspace Owner8 Aug 2026 · 16:18No downstream changeHISTORICAL
v5Identity direction approvedWorkspace Owner5 Aug 2026 · 11:04Execution became availableHISTORICAL